Narration museums (Studio Azzurro, 2010) propose the “display” of a cultural heritage which has a strong intangible component, via interactive and multimedia languages between documentary and performance. Not so much a presentation of the tangible object as of the story that surrounds it.
These museums are organised in such a way as to communicate to the visitor contents and concepts that would otherwise be hard to understand. They often exhibit stories, events, historical heritages and/or social issues. Where the objects displayed represent the theme related to the museum, they are not exhibited in a precise and “ascetic” way, but set in a historical or thematic context to reconstruct the original cultural environment. The aim is to propose just a few elements in spectacular, theatrical or conceptually structured contexts at museographic level and in terms of layout. The need to exhibit an intangible cultural heritage (historical events, collective memory, presentations of social problems, rites, trades…) or a selection of objects which have been handed down to us with a strong historical or aesthetic value, means ensuring that their arrangement, narrated via the languages of new technologies (with a strong multimedia and interactive component) succeeds in reviving, as though in a story, a particular period in time or the story of a specific social group.
These experiences generate the idea of a museum as a narrative habitat, an active place of artistic experimentation and territory of the memory. The multimedia technologies used favour the experience-related approach; interactive languages enhance the value of the conditions of participation with the public and with the virtual communities.
Museums of this kind include the Museo Laboratorio della Mente (Rome, 2008), the Montagna in Movimento museum (Vinadio, 2007) and the Museo Audiovisivo della Resistenza (Fosdinovo, 2000), while the exhibitions include that dedicated to Fabrizio De André in the tenth anniversary of his death (Genoa, 2009), Transatlantici (Genoa, 2004) set up by the Museo del Mare to celebrate the city’s nomination as European Capital of Culture.